P&G everyday asked our team to develop user generated content for their My Black is Beautiful campaign. We suggested a tribute wall (on our female channel, HelloBeautiful) around Father’s day that our users could leave isnpirationla quotes,m pics and videos about the men in their lives. Celebrate Him was a huge success!
On this project:
Art Direction: the look and feel of how the brand would come together on both Digital and Broadcast.
UI/UX: Page layout/ad placement, worked with developers to create/host imbed codes.